WHY #ONLYFORTHEINNOVATIVE Today’ssports sector is a place wherevisionaries thrive. The STAGroup was formed to meet the needs of people who create world-class technologies, facilitate innovation within their teams, help their brands respond to the exciting potential of technology, or who know that they understand the myriad of tech-led changes happening in sports eachday. #onlyfortheinnovative is about mindset. The STA Group celebrates the greatest mindsets in sport.