The STA Group Deck

ALIGNYOUR BRAND WITH THEWORLD’SLEADING SPORTS INNOVATORS #OnlyfortheInnovative

TECHNOLOGYISTHESINGLEBIGGEST FORCE SHAPINGGLOBALSPORTS $388.28 billion The value of the global sports market $17.9 billion The current value of the sports technology market $40.2 billion The forecasted value of the sports technology market by 2026, a 225% increase in value

THEPROFESSIONAL SPORTSSECTOR Thesports industry encompasses several sectors • Athlete performance • Broadcast • Data and analytics • Digital • Esports • Equipment • Fanengagement • Fitness and participation • Gambling • Governing bodies and sports regulation • Match day experience and venue management Thanks to these relationships, The STA Group leads the sector’s understanding and celebration of tech-led innovation in sports.

WHY #ONLYFORTHEINNOVATIVE Today’ssports sector is a place wherevisionaries thrive. The STAGroup was formed to meet the needs of people who create world-class technologies, facilitate innovation within their teams, help their brands respond to the exciting potential of technology, or who know that they understand the myriad of tech-led changes happening in sports eachday. #onlyfortheinnovative is about mindset. The STA Group celebrates the greatest mindsets in sport.

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HOW THE STA GROUP EVOLVED TheSportsTechnology Awards 2013 launch The Annual Review 2020 and Power List launch Thefirst Sports Technology 2014 Awards ceremony takes place. It is called ‘The Oscars TheSports Technology of Sports Technology’ by 2021Awardsare held online The Telegraph because of the pandemic. 1100 people worldwide pay TheSTA Startups launch 2017 to view 2022 Access Innovation, The Group’s fortnightly newsletter launches. The STA Group 2018 launches as the Tech Chairs, the sports umbrella brand for all 2023technology podcast activity launches to 5-star reviews.

WE SPOT SPORTS TECH’S RISING STARS 25%of‘enterprise brands’ (i.e. not established corporates) which were recognized in Group awards have gone on to do multi-million $ business deals… o In 2014 STATSports won; it was then valued at £200m in 2017 and £1.3bn in 2020 o In 2015 NeuLion won; in 2018 Endeavour, part of IMG, purchased it for $250m o In 2017 WSCSportswon; in 2019 it raised $23m o In 2018 Pixellot was shortlisted; it raised $30m in 2018, $3.3m in 2019 and $16m in 2021 o In 2021 OnePlan won Startup of the Year and Recastwon the Super-Early Stage category; a few months later they raised £2.7m and £5.9m respectively

WE OFFER PARTNERS A GLOBALLY ENGAGED NETWORK The STA Group is unique and unrivalled in terms of its reach and authority in the sports technology sector Website • 80,000 unique visitors annually Newsletter • 500,000 unique opens p.a LinkedIn • 15,000 followers, 70% of whom are c-suite, VP, director or senior management Twitter • 7,000 followers Reach • Across all channels @ 250,000 • PR reach with partners, 1billion OTS

INCLUDING SPORTS LEADING INFLUENCERS… SUITS TRACKSUITS Brett Kirby, USA Human Performance, Nike Adam Lallana, ENG International Footballer Chris Eldergill, UK Executive Editor, CNN Sport Alastair Brownlee, GB Olympic Triathlete Champion Jane Hesmondhalgh, USA CVPandCFO,Microsoft Amy Williams, GB Olympic Skeleton Champion Lorin Hamlin, USA Head of Innovation, Under Armour Ben Ryan, Fiji Olympic Rugby 7s Coach Martin Anayi, IRE Guinness PRO14 Rugby Bryan Habana, ZA International Rugby Player Michael Cole, UK CTO, European Tour Group Charlotte Dujardin, GB Olympic Dressage Champion Michael Sutherland, ESP CTO, Real Madrid Hannah Mills OBE, GB Olympic Sailing Champion Natalia Dannenberg-Spreier, DE Head of Brand, IPC Clive Woodward, ENG International Rugby Player Peer Naubert, DE VP Marketing, DFL Ebony Rainford-Brent, ENG World Cup Cricket Winner Gareth Southgate, ENG England Football Manager Pete Samara, UK Director of Innovation, Formula One Isa Guha, ENG International Cricketer and Commentator Rajan Mehta, USA Executive VP,CTO, WWE Nasser Hussain, ENG International Cricketer and Commentator Reagan Carey, USA Commissioner,PremierHockeyFederation Junior Bryant, US Superbowl Winner and Sports Investor RodrigoSamwell,ESPCCO,ESLGaming Louis Saha, FR International Footballer SamDickinson, UK Head of Digital Transformation, Google Sami Jo Small, CN Olympian Hockey Champion Steve Helmuth, USA EVP,Operations and Technology, NBA Steve Redgrave, GB Olympic Champion Steve Parish, UK Chairman, Crystal Palace FC Tanni Grey-Thompson, GB Paralympian Champion Thierry Pascal, FR MD, PGA Toure

A WEBSITE WITH WORLDWIDE PENETRATION Each year The STA Group site attracts over 80,000+ visitors globally Source: Google Analytics Feb‘24

OUR FOLLOWERS ARE SUPER-SENIOR Our LinkedIn Group comprises sports’ most senior people Source: LinkedIn Analytics Jan ‘23

OUR CONTENT DOMINATES SECTOR DISCUSSION Source: LinkedIn Analytics June 23

NO ONE ENGAGES THE SPORTS TECH SECTOR AS WELL AS US LinkedIn Group o At peak times, our posts achieve 3rd highest engagement rankings amongst international sports trade entities o Our Group is growing at 40% y-o-y Newsletter o Last year, our newsletter was opened 500,000 times and delivered 300,000 click throughs o Its open rate is 50% higher than that of our industry peers (source Mailchimp January ‘23) The Review o Over 2,000industry professionalsdownload The Annual Review and Power List each year Media Channel Reach o Our owned media channels, combined with that of our partners, delivers a combined audience of 140,000 professionalsin sport

THEGROUPCALENDAR Our publications, insights and events combine to deliver an impactful, relevant and popular year-round calendar of activity. Networking Drinks JAN SEPTGreat Debate Event: Sports Performance Series The Sports Technology Shortlist FEB Revealed The SportsTechnology OCT AnnualReview published Great Debate Event: MAR Business of Sports Series NOV Networking event and Power List Revealed TheSports MAY Technology Awards Ceremony ONGOING Tech Chairs Podcast;Access Innovation Newsletter; LinkedIn lives This gives partners multiple opportunities to leverage their association with us

THEVIEWSOFSPORTSVISIONARIES TESTIMONIALS THE STA GROUP BRANDS o The Sports Technology Awards o The Annual Sports Technology Review o The Power List o The Great Debate Series o Tech Chairs Podcast Pending o The Sports Tech Global Directory

THE SPORTSTECHNOLOGY AWARDS ’THE OSCARS OF SPORTS TECHNOLOGY’… THESE AWARDS STANDFOR EVERYTHING TECHNOLOGYIS ABOUT Michael Cole, Chief Technology Officer, DP World Tour

THEANNUALREVIEW A TRUSTED RESOURCE FOR THOUSANDS OF INDUSTRY LEADERS THEREVIEWISA GREATOVERVIEW OFTECH-LED DEVELOPMENTS THROUGHOUT SPORTS FrankDalleres,SportsEditor,CityAM

THESPORTSANNUALPOWERLIST FIND OUT WHO SHAPES THE SECTOR IT’S AN AMAZING LIST TO BE PART OF…JUST LOOK AT ALL THE INNOVATIVE ORGANIZATIONS FEATURED! Rachel Manor, Brand Marketing Lead, WSC Sports

THEGREAT DEBATE TALKING THROUGH THE BIG ISSUES I DON'T NORMALLY FILL IN THESE FORMS BUT IT WAS SUCH A GREAT EVENT I WANTED TO SAY SO! Alex Kelham, Partner and Head of Sports Business Group, Lewis Silkin

SPORTS TECH PODCAST TECH CHAIRS UNRIVALLED INSIGHT INTO THE MINDS AND MONEY BEHIND THE TECHNOLOGIES WHICH ARE CHANGING SPORTS John Inverdale, Co-Presenter

WEWORKWITHPEOPLEWHOARE SERIOUS ABOUTDOINGBUSINESSINSPORT SERIOUS o WeputourPartners at the heart of the industry’s conversations about innovation and give them incomparable insights into the latest important technology developments o Thesports tech sector is young and, thanks to us, our Partners are excellently placed to realize the business potential it offers o Byworking with us, Partners achieve credibility, awareness and traction across the sector, as well as improved networking and unrivalled introductions o We’ve created year-round opportunities to engage with an unparalleled network. This includes top technology visionaries, sports leaders, senior business executives, athletes, investors and entrepreneurs

OUR PARTNERSHIPS START WITH ‘WHATDOESSUCCESSLOOKLIKEFORYOU?' WEWORKWITHTHESTA GROUPBECAUSE OF THEIRPASSIONFORTHE SECTOR,FORSPORT ANDFORWORKING COLLABORATIVELY. THEYREALLY DO INFORM,INSPIREAND CELEBRATE RoryBurghes,VicePresident,Capgemini

APARTNER-CENTRIC, ROI-LEDAPPROACH All partnerships are fully bespoke and tailored to your objectives. • Starting with ‘what does success look like for you?’, we build an agreement reflecting o Cleartargets o A mutuallybeneficial relationship o Theaimof elevating both our brands o Sharedambitions THIS IS WHY SO MANY OF OUR PARTNERSHIPS ARELONGTERM

INVESTMENTAND BENEFITS Partnership Benefits o Package specifically designed to deliver your business objectives o Powerful positioning within a range of dynamic market sectors o Businessnetworking o Meaningful direct introductions Investment Levels o £6,950- £50,000 per year, subject to the rights selected and associated benefits

EXAMPLEBENEFITS o Full pass-on rights inc. composite logo o Event branding / scripted mentions o Group website and Partners’ page branding o Branding in all Group communications o Profiling of SMT at Awards ceremony o Introductions to entries, partners, judges, speakers etc. o Invitation to all Group events o Option to sit on Group judging panels o First refusal on content and insights o Editorial content in The Review o Voting rights for The Power List o Social and digital messaging; dedicated e-mail blasts and stories o VIP hospitality at The Sports Technology Awards Ceremony

ENSURESPORTS’ VISIONARIESSEE YOUR BRAND Contact: Rebecca Hopkins +44(0)77364 31308 / [email protected] www.sportstechgroup.org #OnlyfortheInnovative