FITNESS AND PARTICIPATION This celebrates technology which has a measurable impact on promoting, improving, or increasing mainstream participation in sports and/or fitness – as opposed to that which targets elite athletes. Entries are welcome from B2B and B2C organizations, and includes but is not limited to smart gym solutions, innovative fitness hardware (eg stationary bikes, free weights, machines etc), virtual fitness platforms, innovative fitness streaming technologies, VR fitness solutions, virtual coaching and training, etc.