CATEGORY CRITERIA The next 14 categories all conform to the following criteria JUDGES WILL REVIEW ENTRIES BASED ON • What is the market for this technology • What need does the entry meet and how does it do so effectively • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.) • Does the technology make sound commercial sense (e.g. how scalable is it, what is its potential for growth, to what degree can it disrupt the existing market etc.) • Quantitative and qualitative data supporting the entry (e.g. stats, third-party endorsements etc.) • Can this entry credibly make any claims pertaining to sustainability or environmental positivity