The new reality is that data rich alternate streams are just the start of a new wave of personalisation that is sweeping across the broadcasting world. For decades, broadcasting in general has operated on a one to manymodel with viewers receiving the same homogenised product. However, as other industries are being swept up in a wave of personalisation, the sports industry must adapt rapidly to this new commercial reality to thrive. With broadcasters and streaming platforms now able to display content in real-time, we’ve reached a tipping point where fans are already the curators of their own content. This new era of curated content will heighten demand for personalisation and in the future, the viewer will become the director. Fans will be able to customise the experience they receive including the camera angles they watch through as well as whether stats, fantasy points, betting odds, merchandise promotions and more will be integrated directly into what they’re watching. The revolution will not be televised, it will be personalised.