This generational shift in fan engagement is embodied by the Sports Emmy-winning Amazon Prime Vision with Next Gen Stats. As a data- driven alternate broadcast of the NFL on Prime Video’s Thursday Night Football, Prime Vision provides viewers with a wealth of granular game For now, data-themed broadcasts are primarily offered as an alternate insights such as player running speeds, quarterback time in the pocket, viewing mode, separate from the traditional programme. But as demand running yards, passing yardage and more. for these immersive broadcasts grows, it is inevitable that these data- Now in its second season, Prime Vision not only helps fans understand driven features will become more mainstream. Detailed insights such as what is happening in real-time, but it also allows them to predict what is player names above their heads or pitch maps that show the location of about to happen on the next play. New AI and computer vision each player and the ball, will rapidly become the new normal. capabilities have enabled Amazon Prime Vision to deliver ground- breaking new features including Prime Targets to show which receivers The challenge for broadcasters and major streaming companies will be to are open for the quarterback to pass to. Similarly, Defensive Alerts fine tune the roll out that appeals to this emerging demographic. After all, shows fans which players are about to rush the quarterback, creating an different generations demand different things from their live sports immersive viewing experience driven by data. broadcasts. Deloitte’s study found only 23% of Boomers wanted stats and analysis to be integrated into their live experience. The Premier League Data Zone is also breaking new ground in providing fans with data-driven broadcasts in real-time. Available to all While viewing consumption behaviour is changing, broadcasters must international broadcasters of the Premier League, Data Zone deploys a remain sensitive to different generational demands when introducing new unique L-bar format to provide viewers with constant metrics and updates including player names, shot speeds, distances travelled, innovations. For example, Sky Sports’ Monday Night Football has recently passing accuracy and more. To further engage fans through data, the started using skeletal tracking data and 3D renders to show viewers Data Zone also showcases official updates and points from Fantasy exactly what a player would see before making a crucial pass or shot. For Premier League which has over 11 million players worldwide. some viewers, this provides really fascinating in-depth player insights about the game but to others, it may be seen as an unnecessary distraction from what they normally watch.