CATEGORY CRITERIA The next category conforms to the following criteria JUDGES WILL REVIEW ENTRIES BASED ON • The entry’s business proposition / service • What is the market need being met and the defensibility of this market • What IP is owned by the entry • How any funding to date has been used and how this has benefited the company • The entry’s company structure • The entry’s growth plans • Quantitative and qualitative data supporting the entry (e.g. stats and third- party endorsements) • Can this entry credibly make any claims pertaining to sustainability or environmental positivity