CATEGORY CRITERIA The next four categories all conform to the following criteria JUDGES WILL REVIEW ENTRIES BASED ON • What technology was used, how was it used and how did it have a measurable impact • How far reaching was the work throughout the entering brand’s wider or total output • To what degree was the technology used unique, innovative, disruptive and ground-breaking within the market • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements) • Can this entry credibly make any claims pertaining to sustainability or environmental positivity