CATEGORY CRITERIA JUDGES WILL REVIEW ENTRIES BASED ON • What was the strategy behind this entry • How far reaching was the work (i.e. did it encompass sportsmen and women, performance staff, fans, advertisers, rights owners, sponsors, commercial partners or suppliers, the media etc.) • What technology was used, how was it used and how did it have a measurable impact • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements) • Can this entry credibly make any claims pertaining to sustainability or environmental positivity