CATEGORY CRITERIA JUDGES WILL REVIEW ENTRIES BASED ON • What market did this partnership target • What challenges / opportunities in sports did this partnership look to meet / leverage • How innovative, original and effective was the delivery of the partnership • What was the desired outcome of the partnership and to what degree was it successful • How far reaching was the partnership (e.g. sports, markets, volume of users etc.) and what inherent legacies did it leave • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements) • Can this entry credibly make any claims pertaining to sustainability or environmental positivity