The Swedish pop group ABBA is achieving huge success with ABBA This means that live and authentic events will become much more Voyage, a virtual concert residency in London. The performance features sought-after. digital avatars of long-retired band members playing hits like “Waterloo” and “Dancing Queen.” Using motion capture technology and visual effects, the show allows the band to virtually perform as holograms without being physically present in the custom-designed, demountable, 3,000-capacity arena. Since opening in 2022, this AI- On the plus side, sports teams are leveraging AI and machine learning enhanced show has for many different uses. These range from enhancing the fan experience to offering game insights and bringing in talent. But the usefulness of While impressive, can manufactured content replace the appeal of live data-driven technology doesn't stop there. Predictive analytics and music? What happens to the experience when all the imperfections of optimization techniques offer another layer of sophistication. Event living, breathing people are engineered out? organizers can use these advanced tools for planning, scheduling, and management of live events. Data for these analytics comes from a myriad of sources. Ticket sales, social media engagement, weather forecasts, and traffic patterns all feed With the rise of powerful AI image, video and music generators that are the algorithms. The goal is to proactively identify and adapt to variables freely accessible to anyone with an Internet connection, we face an that could impact the success of live events. By doing so, these tools existential crisis of authenticity. boost operational efficiency and profitability. Most importantly, they contribute to a better overall experience for fans. Fake content will soon flood social media platforms like TikTok, Instagram and YouTube, placing authenticity in the digital realm under siege. Generative AI can craft photorealistic media and music that few can distinguish from the real thing. Social media has already distorted reality through selective editing and filters, which has become the norm on our Architects and designers are using AI to help create deeply immersive feeds. As AI capabilities become more sophisticated, determining what is experiences. As this ultimately becomes the norm, how do we preserve real versus fake online will become increasingly challenging. the distinct collective energy that draws us like magnets to live events?