The roll-out of this strategy was based on six core areas, with the help of technology ROME partners such as Capgemini, Hewlett Packard Enterprises and CDW, who helped shape a 2023 best-in-class technology experience. Great connectivity, enhanced navigation and interactive communications The technology strategy for the Ryder Cup was optimised the tournament experience, enabling fans to spend more time based on three Es – to create Engagement, watching golf, soaking up the atmosphere and immersing themselves in the Excitement and a lasting Experience. Engagement experience. New technology features included: through location-based services and targeting with relevant rich media content, generating excitement • 24 Large LED screens, with over 2,000m2 of LED (which was a 25% uplift on through the delivery of new course features that got Paris 2018), and over 500 Digital TVs. fans closer to the action, and ultimately ensuring • One of the first and the largest deployment of WiFi 6e for any major that it was one of the best sporting events they’ve sporting event – over 800 access points. ever experienced. • Launching Outcome IQ, developed by Capgemini, which gave constant updates on who is statistically likely to win each match and the overall competition. • A shot-by-shot tracker on the mobile app with multiple data points (distance, number of strokes, lie etc) providing near instantaneous updates. • Location-based insights to facilitate rich media push notifications telling people when a player is on a hot streak, or showing merchandise offers.