THE VIEW We are excited to see how youth sports opportunities continue to drive value farther down the development of the next generation of athletes. Professional FROM HQ athletes and the elite amateur athletes have access to the latest and greatest technologies. Youth sports is incredibly fruitful and let’s face it, all parents at some point or another have likely pondered the likelihood of their little athlete one day making it to the big leagues. Hope and optimism are the motivators for parents to invest heavily into the growth and There are many indicators in the US for the future of development of their offspring. In the United States in particular, the wave of Name Image our industry. The proliferation of AI seems to and Likeness (NIL) being widely adopted across colleges and universities is pushing up the dominate the airwaves now and we see that timelines for the money-making athlete. The prioritization of health, wellness, and injury powerful technology continuing to evolve at a prevention is a trend we will see starting to flow downstream from the professional ranks to breakneck pace. It might go down as the single youth. The market for youth sports is substantial and often overlooked. In the US alone, biggest innovation during this generation. There families spend $30-$40 billion annually on their children’s sports activities. Companies that are plenty of other opportunities for founders and can figure out how to navigate the complexity of youth sports organizations and rights entrepreneurs outside of AI. We break down the holders might find tremendous opportunity. different sectors within the sports tech industry into Watchlist: is democratizing advanced analytics for basketball players with three main pillars: For Athletes, For Fans, For “chip in ball” technology. is solving the common problem of ankle injuries. Executives. Without fans, we don’t have professional sports. Period. Fans…short for fanatics can be just that. We live in a world where the ultimate weapon of mass distraction (smartphone) is at the fingertips of billions of people equating to 85% of the global population. Teams, leagues, and governing bodies have to find a profitable balance of delivering an excellent in-person experience and a complementary in-home experience. Just as those billions of people have a choice of what app to engage with or how many hours they scroll per day, we feel the people will decide how they want the content served up to them. Personalized sports content is the ultimate end. The fans decide how they want to consume their sport of choice. Perhaps it is in an arena and they want to follow audio for their favourite player.