When you start to look at the event as 18 mini fields of play, as well as one Sportradar explores data in the era of third-party cookies’ demise. This is massive venue, you start to appreciate the complexity of the task they a must-read for any brand which undertakes programmatic advertising faced. Given what they delivered, you have to believe they are working on or digital personalization. In the light of the EU’s GDPR and the US’ the next one already. CCPA, sports brands, rights-holders, and sponsors need technologies for precisely targeted strategies and personalized content. If you work If live sports are the Colosseum, then the athletes are the gladiators – and on the business side of sport and don’t know what a Data Clean Room what care we should take of them. With head injuries now such a pressing is, you probably should …and this chapter is an excellent guide. issue in many sports, Love of the Game, explores how med-tech is helping tackle brain trauma. It is shocking to read how extensively misunderstood In 2022 we bemoaned that tech-forward apparel was behind the curve basics elements of this space - such as concussion - are. Fortunately in influencing athletes’ performance; well, it has caught up! As the ‘super emerging technologies are refining injury identification and treatments. shoe’ scythes seconds off records, we take a historic look at ‘tech And, as they become more readily available. expectations on sports doping’ in sport and consider what those moments mean in future. At governing bodies to uphold this area of athlete safety will become what point will ‘marginal gains’ become all out ‘tech doping’? greater. The 2023 Sports Technology Annual Review is the result of some As we look to safeguard the physical well-being of our sportspeople, to outstanding input from wizards and prophets alike, sharing a what extent do we need to look after their digital rights? The subject of provocative and exciting view of the sports landscape today. Whichever data arises in three forms this year. Firstly, the topic of athlete data team you deem yourself to be part of – wizard or prophet - if your remit ownership is debated. In this chapter we explore the practical, financial is to help shape the future of your sport or brand, we hope The Review and moral considerations of individual versus organizational ownership – has equipped you with some fresh thinking. see which argument swings you. Secondly, Genius Sports explains how data’s significance in sports broadcasting has grown. Driven by AI and the ‘Moneyball revolution’, fans’ highly personalized demands are considered, from detailed team and player performance data, to a choice of camera angles. Consequently, broadcasters need to respond – but how? This chapter explains.