You keep looking, you'll find stuff Chris Boardman (09:18-09:47): I realized that if you keep looking, you'll find stuff. It will just happen. You need to have faith and I think that's why, if you look at Formula One, using that as the obvious analogy, they're still testing absolutely to the maximum of what they're allowed now and they're still finding ways to go faster. That's the key. You keep looking and finding new things. So in the world of cycling, it was actually the rider's position that was a game changer.
So Why Are Your Bikes’ Handlebars 42”? Page 8 Page 10