START-UP OF THE YEAR MATCHKITFOR INFLUENCER MARKETING ANALYTICS AND INSIGHTS MatchKit, a South African start-up, is providing an all-in-one solution to help athletes monetize their brand and avoid financial difficulties after retirement. By combining influencer marketing, analytics and insights, and a DIY e-commerce play, MatchKit's product requires no technical know-how and takes minutes to set up. The platform allows athletes to build a professional profile, create a personal crowdfund initiative, monetize their personal brand with an online store, and gain industry skills and insights from the learning center. The company has already gained traction with over 2000 athletes and has converted all national team rugby players out of South America onto their platform and has partnered with sports incubator programs to continue expanding. The company aims to make athletes financially fit with a variety of online tools, all accessible in one focused professional platform. LOGO